So, one of the first things I often hear from people when they hear I have a book coming out is, "Who's your publisher?"
There's long been a stigma to self-publishing, and until recently, it was deserved. A writer had to buy a few thousand copies to get it printed at reasonable rates and generally did so as a pet project. Anyone who wanted to reach a wide audience and to possibly make money had to find a publisher who thought their work was high enough quality to invest in. It would go through rounds of editing before ever going to the shops. A real publisher meant the writer had talent. Self-publishing just meant they had money.
That was then. This is now. Everyone knows there have been radical changes in how books are sold.There are many formats besides paper. Bookstore chains have collapsed or moved to online only. Publishing houses rise and fall, to the point where there are few one has heard of. But more has happened behind the scenes. Publishers tend not to invest in writers who aren't celebrities. Instead, even authors who have turned a modest profit on multiple books are asked to shoulder the burden of "typesetting fees". The manuscript is rarely put through an editing process. What most publishers look for is one thing: marketability. They are looking for a trendy subject, a sexy concept, and work that fits neatly into a hot genre or niche market.
Allan and I worked together on his first project to create something ended up combining thriller, paranormal investigation, police procedural,science fiction, horror, and strongly featured a lesbian couple. It didn't fit neatly into a genre and as Allan researched the market and the experience of other writers, he realized how much things had changed.
With print on demand technology, works can be published with little more investment than the blood, sweat, and tears of the writer. Not relying on a publisher who doesn't want to pay an editor to proofread the material, error checking is done by volunteers, and by several read-throughs by the author who is deeply committed to putting out a quality product. A publisher wants to sell a book and if the reader is dissatisfied, it means little. You'll buy another author next time. The writer, on the other hand, has to deliver great work if they want readers to love their book and look for more by them.
In short, I don't believe publishers care as much about quality as marketing at this point. And while anyone can self-publish a book these days, it's not a warning sign that it was unpublishable by other means, because print-on-demand is great for giving an author more control, a greater profit share, and a way to reach a large audience, hence it is the first choice rather than last resort. Allan and I have chosen this route and advise others to do the same.
Interestingly, the publishing houses track print-on-demand sales. If an author makes themselves into hot property, then they may be offered a favorable contract that will help them get into more brick-and-mortar stores. Ultimately-- the fate of writers is in the hands of the readers. Thank you for thinking of me!